Confidential Valuation & Immediate Purchase of Fine Jewelry, Diamonds & Swiss Watches in London
Certified gemological expertise, transparent valuation indexed to global Rapaport and LBMA spot markets, and immediate bank wire transfer in GBP (£), EUR (€), or USD ($). VIP private salons on New Bond Street, Mayfair & Hatton Garden, or discreet on-site visits to your residence or private bank in London.
Confidential Appraisal Request
Receive a transparent pre-valuation within 24 hours.
Specialized Valuations
What We Acquire in London
Our accredited gemologists and horological specialists evaluate every item with scientific precision, applying wholesale international market rates.

Certified GIA Diamonds
Immediate purchase of loose diamonds, round brilliant and fancy shapes (emerald, cushion, pear, radiant, oval) from 1 to 10+ carats, indexed to real-time Rapaport wholesale market prices.

Fine Estate Jewelry & 18K Gold
Appraisal of antique, Art Deco, Victorian, Edwardian, and modern fine jewelry in 18k and 22k gold or platinum, factoring in both precious metal weight and gemstone intrinsic value.

Signed Bond Street Jewelry
Substantial market premiums for iconic jewelry by Cartier, Graff, Van Cleef & Arpels, Harry Winston, Boucheron, Bulgari, Tiffany & Co., and David Morris. Authenticated on-site.

Gold Bullion & Royal Mint Coins
Immediate purchase of gold bars (1kg to 10g) and classic British bullion coins (Royal Mint Sovereigns, Britannias) at live LBMA London fixing prices. Instant wire transfer.

Swiss Luxury Watches
Specialized acquisition of fine Swiss mechanical timepieces: Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Richard Mille, Cartier, and Omega.

Natural Pearls & Rare Gems
Scientific gemological appraisal for natural saltwater pearls, unheated Kashmir and Ceylon sapphires, Colombian emeralds, and untreated Burmese rubies.
The Obagem London Standard
A Discreet Alternative to Public Auctions & Pawnbrokers
Selling fine jewelry through public auction houses often incurs 25% to 40% in combined buyer and seller commissions, alongside unpredictable reserve outcomes and months of waiting for auction dates.
At Obagem London, our private advisory offers immediate liquidity. We purchase your diamonds, signed jewelry, bullion, and luxury watches outright, based directly on live global wholesale indices with zero commission deductions.

Coverage Across Greater London
London Luxury Districts & Neighborhoods
We welcome clients at our central New Bond Street & Hatton Garden salons, and provide discreet home, private bank, and family office consultations across London.
Private VIP salons on New Bond Street in the world's most prestigious jewelry district.
Discreet residence and private bank appointments near Harrods and Eaton Square.
Confidential appraisal for historic family estates and private collections along King's Road.
Direct access to London's historic diamond trade and secure depository vaults.
Executive consultations for senior financiers, legal partners, and City institutions.
Private valuations near Regent's Park, Harley Street, and Marylebone High Street.
Royal Warrant traditions, Burlington Arcade heritage, and private gentlemen's clubs.
Discreet estate and family heirloom advisory across North London's premier enclaves.
Frequently Asked Questions
Frequently Asked Questions about Selling Jewelry in London
How do you calculate the offer for my diamond or jewelry?
Our valuation is anchored in global wholesale trading benchmarks: the Rapaport Diamond Report for certified loose stones, live LBMA spot fixing for gold bullion and coins, and verified international auction records for signed jewelry and luxury timepieces.
Where do appraisals take place in London?
We welcome clients by private appointment at our VIP salons on New Bond Street (Mayfair) and in the Hatton Garden diamond quarter. For high-value estates and clients requiring utmost privacy, our gemologists travel directly to private residences, family offices, or bank vaults across Greater London.
How and when do I receive payment?
Upon formal agreement and verification of ownership, payment is made immediately via electronic bank wire transfer (CHAPS / Faster Payments). We can settle transactions in GBP (£), EUR (€), or USD ($) to match your financial preferences.
